Sony to open The World’s First Xperia Aquatech Store in Dubai

Sony Mobile Communications AB Middle East and Africa is excited to announce that The World’s First Xperia Aquatech Store is nearing completion.

The store, set to debut off the coast of Dubai on the 3rd December, will guarantee selected Sony customers and VIPs, as well as regional and international media, the experience of a lifetime as they take to the water to view the Sony Xperia Z3 Series of waterproof smartphones, tablets, and accessories in the underwater Xperia Aquatech Store.

Commenting on the announcement, Vice President of Sony Mobile Middle East and Africa, Rüediger Odenbach, said: “We promised 2014 would be a year marked by a Bigger, Better and Bolder Sony approach to both our products and the way we present them. Currently, Sony Mobile offers its consumers a wide range of Xperia smartphones, tablets, and accessories with the highest waterproof rating, and today we have taken the bold step of creating The World’s First Xperia Aquatech Store, which will offer a number of our customers and guests an exhilarating and unforgettable experience, once again highlighting Xperia’s passion for innovation in the smartphone market.”